TL;DR
I take operations that are broken or stalled, find the cause the symptom hides, redesign the system around it, and leave it running without me. I also carry a vision down into tasks a team can execute, and field reality back up as strategy. This page says who that is, why the site exists, and how it is made.
Why this site exists
I left marketing consulting to look for new challenges, and the market moved the other way at the same time. Companies were reading AI as a reason to run fewer, less specialized marketing collaborators, and to load heavier responsibilities, less budget, and fewer colleagues on the ones who stayed.
A one-to-two page curriculum vitae (CV) compresses 25 years building and optimizing complex operations into tags and conventional phrases. It cannot carry the reasoning, the odds, or the way I work. I needed a second site, next to the one where I document my AI work, to show how I think and act as a professional.
Who this site is for
You are most likely a recruiter or a company hiring for a job or a mission, and you probably arrived from LinkedIn or a search engine. And if you are here to confirm that a real operator stands behind the site, well this is the case.
A CV answers whether a title matches a role. This page answers whether the person can carry the work.
How this site is made
I am not a writer. I calibrated the style, the voice, the editorial rules, the proof-reading checklist, and the behavior of every profile in the team that composes here. The stories are entirely mine; nothing is romanticized or invented.
Every piece passes through me. I reviewed every backlog entry before writing, I validated every published piece, and I integrate the articles myself. The team works only inside its own private workspace, and I am the sole human operator end to end: I host the site and administer the server myself.
What each profile is used for, and the role it plays in that team, is described on the AI agent stack page of my other site.
Who I am
- Crisis-Proof Builder. I enter operations that are broken or stagnant, diagnose the root cause rather than the presenting symptom, redesign the process, the team, or the system, and leave it able to run without me. The identity is defined in full elsewhere.
- The Translator. I speak a vision up to a chief executive officer (CEO) and turn it into tasks the team can execute. Most senior operators carry one direction well; carrying both is the differentiator, and it has its own definition.
- Player-coach. I solve the hard structural problems personally while developing five to ten direct reports. That operating model, and what it is not, is defined here.
One mandate carries all three at once. A stalled business unit inside a larger group was handed to me under a full 360-degree mandate to save it. The presenting problem was underperformance; the real cause was a model and a platform that could not scale. I rebuilt the model, the platform, and the team around that cause, and the business grew from three countries to seven and ran without a resident crisis manager in place. The rescue is its own report, and it is not retold here.
The record runs further back than one rescue. I founded and scaled a multi-brand legal digital media operation between 2000 and 2012, to 2.3 million monthly unique visitors at its peak, with a core team of five and no external funding, and sold it in 2012.
The sister site
Beside this site runs foozilla.net, where I document the AI work: the method, the use cases I have tried, and what I have come to believe about these tools. This site carries the professional record; that one shows the method behind it. Both read as one person, because they are.
Let’s talk
If this is the shape of your problem, let’s talk. Send me the constraint you are stuck on, and I will tell you whether this record fits it.